毒品/GENTLE MONSTER, SECRET NEIGHBORS 2016 AD CAMPAIGN

It was definitely a highlight of our trip to visit a Gentle Monster store in Seoul and see what their philosophy is all about. From the airport they had already peaked my interest with this set of ads which played to a brave quirky and an ambiguous mystery. Entitled ‘Secret Neighbors’ there is a coded message here that will lead to a big reveal. Stay tuned!

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