Know more about Necro Poon : @necro_poon
Photos : Nick D for @precursorprints
It’s dark backstage. It takes a few moments to piece together, but you can instantly tell there is a dark edge to Necro Poon’s new SS20 collection. Gathered together it looks a lot like the environment outside in Hong Kong today. ‘Yellow is the New Freedom’ is a collection powerfully charged. It couldn’t get more ‘street’ than this. A clever collection, nailed home with the pièce de résistance, a denim jacket with the signage, “Water is Shapeless. Water is Formless. Be Water, My Friend” stamped to the back.
Necro Poon是我們其中一個很喜歡的本地設計師。他的作品貼近社會時事，讓顧客和設計師充滿共鳴。今次他在Centrestage上的Fashionally.com 時裝表演中展示他最新的SS20系列，我們當然要捕捉一下在後台的情況啦！下面讓Necro告訴我們更多這個系列的靈感和故事呢！
SPITGAN : First of all, I would like to ask you about your inspiration for your SS20 collection. The whole collection is mostly black and yellow, what is the significance?
Necro Poon : This comes from Bruce Lee’s famous saying “BE WATER, MY FRIEND”, also appropriated now as one of the slogans of the current social movement in Hong Kong. Both black and yellow are iconic colors of a Bruce Lee outfit and it so happens that these exact same colors have been adopted by the youth of Hong Kong today; the theme of this collection.
SEE MORE NECRO POON FASHION SHOW PHOTO HERE : https://www.fashionally.com/zh-hk//highlight/page/fashionally-collection-14-2019-08-20
SP: This is not the first time you have expressed your social awareness through fashion and brought out social problems in Hong Kong. Is there any difference between this and 2014?
NP : It is a fact, that all of my collections will be related to life and social issues. Because as a Hong Kong brand in Hong Kong, you should know a little more about where you live. Fashion is a very special medium, because the general public will think that fashion is superficial, I hope to change these opinions. I also hope to use fashion to promote Hong Kong.
SP: Do you feel that the creative atmosphere in Hong Kong is on the rise in the water revolution? Do you think that this will usher in a golden age of Hong Kong design?
NP: Hong Kong has always lacked design and creation. The creative industry has always been ignored, so everyone thinks that the future of design, will be ignored society by society regardless. To improve the development of creative industries in Hong Kong, the government must balance the development of various industries, not only the financial, real estate, and tourism industries etc.
SP: Do you remember the first buyer who bought your collection/pieces? Please describe that moment.
NP : The first to purchase my full NECRO POON collection was a multi brand store from Hong Kong. I was very happy of course! It is very important for others to agree, and appreciate your designs and products, and it is also important to improve the brand’s reputation.
SP: Do you think that outside of Hong Kong people, foreigners will understand how politically charged this collection is?
NP : I believe that as long as it is a comrade, they will understand the idea. Our creations are never overtly obvious, a little more space left for self-reflection.
SP: Do you think that if your designs are less politically conscious, the overall sales will be better?
NP : I believe it will be. However, designer fashion has always been aimed at niche markets. I believe that good design will not be affected by political attitudes.
SP: Describe your ideal customer. Who do you imagine them to be? Their qualities, interests, lifestyle.
NP : At present, there are buyers in Hong Kong, China, Taiwan and the United Kingdom who buy our products every quarter. They all tend to sell more special, niche, and personal styles.
SP: Is designing for Asian women and men a priority for you?
NP : My products are generally oversized, so both men and women in Europe, and Asia will be suitable.
SP: Why didn’t you use any Asian models in your campaigns?
NP : I have been looking for Asian and African male and female models to shoot first, but it has proven to be harder to find, so I have never found a suitable one.
SP: What can we look forward to from you in the near future?
NP : In the future, I hope to gather all Hong Kong designers and build a local creation platform.
SP: And last, do you have any words want to say to Hong Kong People?
NP : Hong Kong keep fighting. See you all under Legislative Council demonstration area.
SPITGAN : 不如先講講你最新的SS20系列吧。整個系列以黑、黃色為主，當中有什麼意思嗎？
Necro Poon : 這來自李小龍的一句名言” BE WATER, MY FRIEND” 這也是現在社會運動的其中一句口號。十分巧合的是黃色與黑色都是李小龍先生經常穿搭的色調與香港的社會運動不謀而合，自然成為系列的主題顏色。
SP: 這不是你第一次通過時裝表達了你的社會意識，帶出香港的社會問題。是因為這些議題和你之間有很貼身的關系或影響嗎？今次和2014的相比有什麼分別嗎？
NP: 其實我每季的系列都會以生活和社會議題相關。因為身為一個香港人香港品牌，應該要對自己居住的地方有多一點認識。而時裝是一個十分特別的媒介，因為普遍大眾都會認為時裝是膚淺，我希望可以改變人們這些看法。而且也希望利用時裝去為香港宣傳。
SP: 你覺得經過今次社會運動，香港的創作氣氛是否高漲了？你覺得會不會因此而迎來一個香港設計的黃金時期？
NP: 香港一直不缺乏設計和創作。不過創意產業一直不受重視，所以大家都認為設計冇前途，社會就沒有太大關注。要提高香港創意產業發展，政府必定要平衡各行業的發展，不能只著重金融，地產，旅遊等產業。
SP: 你還記得第一個買你系列/作品的人嗎？當時有什麼感覺?
NP: 第一個購買NECRO POON的全個系列作品是一家香港鏈所Multi brand store。頭一次開展品牌事業當然十分高興，有別人認同你的設計和產品是很重要的，而且這也是提高品牌知名道很重要的。
更多有關Necro Poon的新聞 : https://hk.lifestyle.appledaily.com/lifestyle/special/daily/article/20190917/20769429
SP: 你覺得除了香港人之外，當其他地方的人見到你的系列時，會不會馬上聯想到和最近的社會運動有關？
NP: 我相信只要是”同路人”就會明白當中意念。我們的創作從來不會寫到明，多一點留白空間給人自我思考。
SP: 你覺得如果你的設計少點政治意識，整個銷售情況會不會更好？
NP: 我相信是會的。不過設計師時裝從來都是針對小眾市場的，我相信好作品不會受政治取態影響的。
SP: 你覺得誰會買你的作品？
NP: 現時在香港，中國，台灣，英國都有買手每季購買我們的產品。他們都傾向銷售比較特別，小眾和具個人特色的服飾。
SP: 你的設計大多針對亞洲女性嗎？
NP: 我的產品一般都是比較OVERSIZE，所以不論歐亞的男女都會合適。
SP: 為什麼你的廣告並沒有用上任何亞洲模特兒？
NP: 我一直想找亞洲和非洲男女模特先拍攝，不過要找合適的比白種模特兒更難，所以一直都未找到合適的。
SP: 你對將來的想法是？
NP: 將來希望可以集合所有香港設計師，建立一個本土創作平台。
SP: 最後有什麼想對香港人說？
NP : 香港加油 煲底相見。
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