毒品/ETE! FW2014 AD CAMPAIGN

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I.T.这一季真是卯足了劲。我们会给他们的各种宣传广告不少篇幅,因为的确是非常入眼。这里就是一个意外的惊喜。旗下品牌ETE!虽然我对该品牌不甚了解…很抱歉,他们是一个多品牌公司,感觉旗下似乎有100来个品牌!所以不能怪我!刚说到哪了?对了,这种查图式广告的画风真的特别有味道。 他们将插画与产品照片相结合也是相当微妙呢。我第一次被吸引是在街头看到过往的公交车广告。现在,它又出现在了“GAN”呢! (I.T.未提供插画家名字)

I.T. really ramped up the pressure this season. We have or will profile quite a few of their brand campaigns just cuz they bringin’ it that way. Here’s a pleasant surprise. Their brand Ete! which I don’t know much about…Sorry, their a multi brand that seems to carry 100 brands themselves! Be gone with your complaining ass! What was I going on about? Yeah, this illustrated stuff. Really like the flavor. Sublte how they combined it with the product shots. It first caught my eye on buses in the streets. Now its on the ‘GAN too! Represent. (Illustrator name not provided by I.T.)

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毒品/CHOCOOLATE FW2014 AD CAMPAIGN

IT公司旗下品牌CHOCOOLATE最受瞩目的部分之一,恕我的愚见,是他们的广告宣传。利用光滑图像的从众心理而大胆地选择使用动画/插图,本季CHOCOOLATE力邀TheBruce Wayne超人成为了系列封面。为什么Bruce Wayne会接受这份邀请?虚荣?因为显然,经济不列入考虑范围。不管怎样吧!一位诚实的超级英雄在任何时候都不亚于超模的影响力。

One of the best things about I.T.’s in-house brand, Chocoolate, in our humble opinion, has always been the advertising campaigns. Bravely choosing to use animation/illustration over the herd mentality of slick images, this season Chocoolate has invited THE Bruce Wayne to be the face of the collection. Why would Bruce want to do it? Vanity? Clearly money wasn’t an issue. Anyways kudos! A bonafide superhero trumps a supermodel any day.

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毒品/SAINT LAURENT FW2014 男装广告/SAINT LAURENT FW2014 MEN’S AD CAMPAIGN

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不可思议,直到现在我们才谈到到Hedi Slimane的摄影。那风格无论何时都是一眼就能分辨出的,这一季的秋冬男装广告为我们展现了众多的冒险的视角与瞬间。常规的构图被更广阔而大气的镜头取代,而仔细观察,更像是即兴地抓拍。在画面中的,一如既往是Slimane的酷酷的主角与摇滚元素。

Surprised its taken ’til now for us to mention Hedi Slimane’s photography. While its instantly recognizable, this season’s FW campaign for men drew us in with more adventurous angles and moments. The usual formal croppings were replaced by wider atmospheric shots, and closer, seemingly off the cuff moments. Still in the picture are Slimane’s cool subjects and rock and roll chic.

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毒品/VERSACE FW2014 AD CAMPAIGN

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Mert Alas and Marcus Piggott freak a stylized mannequin theme this season for Versace, freaked in their stunning color palette as usual.

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毒品/PHILLIP LIM 3.1 FW2014 AD CAMPAIGN

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Playing on the notion of freedom. Phillip Lim’s FW2014 ad campaign shot against the iconic skyline of New York.

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