KENZO SS18 “YO! MY SAINT” AD CAMPAIGNS

KENZO SS18的走秀你記得嗎?他們用上了所有亞洲面孔的模特,要告訴你亞洲如何風靡時尚了。

只得時裝當然不足夠。現在個個品牌都大大力的在創造不同Fashion Film,試圖加入New Media的熱潮。上幾季我們看過Prada和Miu Miu的Fashion Film,到現在我都還能記得那些場境和故事。最近看到了KENZO SS18的”Yo! My Saint”,又是一條令人震撼的影片。主角可能是KENZO的新系列、又是Karen O那首令人在腦海中揮之不去的歌曲、也是電影中不停令你驚訝的情節。三樣不同的東西在那短短不足10分鐘的時間互相爭艷。也議我起碼會有一段時裝害怕進攝影棚了哈哈!

BURBERRY HK EVENT 2017

Really liked the set up of this event. Burberry took over the old Diesel store in Central and kept it raw. Raw as in the interior was gutted out to the concrete skeleton, and they decorated it with Alasdair McLellan’s photography and the new collection. The new collection was in E-F-F-E-C-T so everything was kosher. The crowd was young and snap happy. Only the grown heads drank and we drank like fish! Salute to the free flow. We definitely made sure it flowed free! Also dabbled in all the alchol offerings too…Strangely an IPA made an appearance in the midst of all the bubbles. Kinda confused about the photographs on offer. Some slice of life ish from landscapes to portraits of Merry England. I’m a fan of Alasdair but this stuff just felt like wall covering. Good to catch up with friends, enemies, and Burberry peeps alike!


Former Dunhill team still rolls togetha!


How to wear a Burberry trench.

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MICHAEL KORS SHANGHAI EVENT

What I do remember about this event is it was an INSTAGRAM/social media heaven. Meaning everywhere you turned, the venue was made for maximum posting effect. Savvy. Oh, now memory returns. The first DJ was a popular fella but the second DJ was playin’ dem funk jams! Of course by that time most of the hip crowd had left. Shanghai party goers shut it down early. Correct me if I am wrong. The next level? They invited guests to be filmed like a live movie scene. Invited to do their own struts which were instantly broadcasted on a huge screen front and center at the venue. The set up came replete with a ‘director’ that yelled instructions at ya through a megaphone! Peoples were lined up for miles. Otherwise it was good to see some very important leaders of the golden era of the HK fashion industry. Keep that champagne comin!

Photos : Nick D for precursorprints.com

A fashionable set of fashion editors I must say. Michael Kors no wear to be seen!


Some tall Canadian cats.

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時裝片/FASHION FILM : HAIR, RAG & BONE

Insight into a man’s particulars about hair. Yes we got ’em too ladies! Directed by John Turturro no less! Some great banter and barbershop talk here, good for a few chuckles. Rag & Bone ups the ante! Well done!

時裝片/FASHION FILM : RELEASE THE BEAST, MAGNUM X MOSCHINO

So it’s ice cream. It’s amazing that this simply exists. I didn’t know ice cream bars could get so lux. It’s cool your that vested in it Magnum. A fun little cartoon ditty none the less.