FIRST LOOK 2 : NOWHERELSE

可能你看不出來,這次FIRST LOOK 2 GALA SHOW有幾個剛起步的品牌,NOWHERELSE便是其中一個香港男裝品牌。一個緊湊而簡潔的系列,這個FW18的色調是偏暗的,其中包括運動裝飾品。這是一個易於配搭又不失風格的系列。如果你有時間應該要看看他們的內容!

Yes NOWHERELSE! Finally a true menswear brand to grace our catwalk and fashion event! NOWHERELSE is a brand in it’s nascence, but with no lack of vision or creative direction. A tight, concise collection was presented at the FIRST LOOK 2 Gala Show comprising of sportswear staples with twists to be found in the details. The palette was predominantly dark but sure acceptable for a FW18 collection. We particularly liked the vest combo and the closing look of the presentation, the nylon grey top. The pieces are ideal for mixing and matching, perfect for any modern wardrobe. A highly wearable collection of cool we think highly of! Salute!

Runway Photos : Falcon Lam / Top Banner : Rick So

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FIRST LOOK 2 : MERAKI

Meraki的袋第一次在FIRST LOOK FASHION WEEK中展示。他們獨一無二的袋是由印度藝術家親手繪制的。他們不止有晚裝木盒袋,還有背包、tote bag等等… 設計圖形豐富多彩,在纖細的模特身材中脫穎而出。 Meraki還會為其客戶提升手提包,我們很自豪能支持他們的發展。他們的服裝和小皮具即將推出,要繼續留意阿!!

Meraki’s handbags made a triumphant debut in the FIRST LOOK 2 Gala show. Their one-of-a-kind handbags, painted by Indian artists, were shown in all their creative variations from backpacks, large day purses, to evening clutches. The designs were graphic and colorful and stood out on slim figures of the models, some carrying more than one. Meraki also upcycles handbags for it’s clients and we are proud to support their initiatives. We understand clothing and small leather goods are coming soon. Watch out!

Runway Photos : Falcon Lam / Top Banner :

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FIRST LOOK 2 : BESTAFTER

這是另一個在FIRST LOOK 2 GALA SHOW 展示的新香港品牌BESTAFTER. 這品牌的中文名字是「此日期後最佳」,可能是在說你得到一件BESTAFTER之後便會有最佳的未來?哈哈我也不亂加解說了,不過BESTAFTER對香港的解讀卻十分值得我們所賞和留意,他這一季 “ss18 戊戌春夏 – mister softee 富豪雪糕” 直接扣著你和富豪雪糕之間的回憶。那吃完一定要去廁所「休息」的富豪雪糕。當由香港紙藝設計師STICKLINE製作的門打開後,8個模特按排位同一時間走出台上,可是大家的眼睛忙碌得很。看著不知情的觀眾們瘋狂的拍攝著,我們的陰謀可算是實現了。其實BESTAFTER主要設計T-shirts和首飾,不過他們將有更多的服裝推出。不得不佩服這個由一支2人組成的團隊領導起步不久已經有了強大的追隨者,我們期待在不久的將來能夠看到更多的創意及即將到來的季節作品!

We brought that gang mentality to the catwalk for new brand BESTAFTER. Cue the Revolution Will Not Be Televised by the late great Gil Scott Heron, and the social context to FIRST LOOK 2 came barreling down the runway en masse. Trust upon an unwitting audience, it worked to desired effect. BESTAFTER’s collection was a well curated presentation of their T-shirts, shorts and other found pieces that matched their ethos. A brand on the come-up. This HK brand seems to be headed towards a strong sportswear vision for both men and women. Led by a team of 2 with a clear vision forward and already a strong following, we look forward to seeing more fleshed out ideas from their collection in the near future, and coming seasons!

Runway Photos : Falcon Lam / Top Banner : Rick So

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FIRST LOOK 2 GALA SHOW : BY JILL

BY JILL今年的系列多了很多,但與原本告訴我們的靈感原素好像有點偏離。今季的主題在藍色、麻質布料和碎花設計上,很是Jill想像的風格和感覺。而BY JILL的重點則放在了本季的頭飾上。

Well we were led to expect a collection full of optical patterns from BY JILL, yet what was delivered veered violently off that tangent. It looks like inspiration struck at an 11th hour, as the actual collection that hit the runway was a 40’s looking gal inspired by her own tastes. A blue palette dominated the 13 looks paraded down the runway with linen, sheers, and ragged cotton patchwork decoratifs. Floral lace could be seen to excess on near all pieces and an emphasis for BY JILL was placed on head wear this season.

Runway images : Falcon Lam/ Top Banner : Rick So

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FIRST LOOK 2 GALA SHOW : MAHKA SHOP SELECTS

上環有一間很特別、有點女性味道又有點型格的選物店叫MAHKA。除了MAHKA自已的in-house品牌外還有一個做lace dress的BOAIME和Cashew,還有一個首飾品牌La Fiancee du Facteur。BOAIME 和 Cashew都是來自越南的,很高興MAHKA把她們帶到香港來了。Mahka的男裝品牌也獨家展示了從T-Shirts到更多剪裁和縫製美學和大膽使用印花的設計。 隨著MAHKA的不斷發展,請繼續注意她們!

MAHKA the active select shop in Sheung Wan presented a stylish, feminine grouping of the various brands they carry at present. Mixing perfectly with their own namesake brand were the lace dresses of BOAIME, and Cashew, and the accessories of La Fiancee du Facteur. BOAIME and Cashew are both Vietnamese brands with extensive dress collections, and it was nice to see them present a more delicate selection on the FIRST LOOK 2 runway. Colorful and light the women’s pieces were stunning on the models and clearly flattered the figure. The menswear pieces by Mahka exclusively also showed their label growth from t-shirts to a more cut and sew aesthetic and bold use of print. Pay attention as MAHKA continues to grow!

Runway Photos : Falcon Lam / Top Banner : Rick So

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