How to incorporate high fashion into a bygone lifestyle. ‘Sunny Side of the Mountain’ by Marc Jacobs
毒品/JUUN.J X JOSH LUKE CAPSULE COLLECTION
Yes yes ya’ll. You’ve seen the slick visuals for the Juun.J X Josh Luke ads, now check the pieces. A staples range of streetwear here with the added finesse of Juun.J’s cutting and fabric selection, which is to say, ‘upper echelon’ indeed. With the added Josh Luke graphics, the pieces really take flight. Mostly typography and slogans, the color blocking and positionings are ill. Be forewarned. There are some dope details we have not been able to show due to the limited press materials recieved, but trust us, there are goodie graphics on the backs etc. If you have a chance to check the actual pieces, do. Own some of the flyness too, cuz I know ya feel.
真/CURIOSO : UNDER ICE SPACE ROVER
Exactly as the title says : Under Ice Space Rover!
新词/WORD UP : CHECKPOINT ARMY
Checkpoint Army
Exactly how it reads. “A force that is adept at checking identification but not at taking the fight to its enemy.”
– New York Times
閒聊/IN DIRECT CONVERSATION. JESUS ECHEVARRIA, CCO OF INDITEX GROUP (ZARA)
SPITGAN – What is a Zara?
Jesus – We originally wanted to call it Zorba, after Zorba the Greek, but there was a bar in the same town with the same name. When the owner of the bar found out, he approached us and asked us to change the name as he had used it first. As we had already printed the sign/logo, we were trying to figure out different combinations that would work. Zora wouldn’t do, as it was very close to a coarse name for a woman in Spanish; then we figured out it should be called Zara.









