男人不能賣化妝品嗎？韓國品牌最喜歡用白澈男明星做代言人，親身塗上護膚品甚至唇彩，用一雙誠懇明目告訴女生們，買我。 這樣的廣告奏效嗎？見到Etude cosmetics門口的“人流管制”排隊線，還有人頭湧湧的店面，就知道成效多大。品牌請來的代言大多是K-pop男明星，例如是來自組合Shinee的帥氣Minho（崔珉豪）。看著被女顧客塞得滿滿的店，誰說找男生代言為女生而設的產品不ok?

You think men have done it all? Well there are certain barriers that have yet to be crossed. You would be forgiven in harboring the belief they would never be. How about men selling cosmetics? How you like them apples? Etude cosmetics seems to think its time, and word on the streets is that the campaign has been rather successful. Granted the ‘men’ are mostly K-POP stars like handsome Minho here, from the group Shinee, but the girls are coming in droves. Who knew?