時裝片/FASHION FILM : NIKE HYPERVENOM, MIRRORS

Neymar Jr. for Nike Hypervenom, Bruce Lee, Enter the Dragon stylee.

https://www.youtube.com/watch?v=-0RT1lc5HHQ

毒品/COLE HAAN SS2014 ZERO GRAND COLLECTION

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Oooh. So supposedly Cole Haan is no longer part of the Nike family of brands but we question whether they have formally severed ties with the tech division as well. These shoes at glance, look to carry the innovations of Nike Tech to the next logical progression in the Cole Haan portfolio. Called the, ‘Zero Grand Collection’, this is a full range. We chose to highlight these one piece lazer cut version as to our tastes. There are several styles including more traditional suede stitched color ways, so don’t hesitate to dig out the one that grabs your goat. The new sole is ‘ultra-flex’ as advertised, and looks rather inspired by Lunarlon tech. Its always been a good look for Cole Haan to run with Nike. Don’t know why it should stop here.

丢货/HIDDEN GEMS : L’AGENT PROVOCATEUR, CAMPAIGN VIDEO AW2013

為什麼會是是丟貨?因為是大明星Penelope Cruz的首次執導,敬她一杯吧。

Why is this a hidden gem? Well it’s also Penelope Cruz’s directorial debut. So lets raise a glass.

https://www.youtube.com/watch?v=hpqhUpiUYy8

SPITGAN!/LEVI’S 14 AD CAMPAIGN

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有時候看到一些創作會叫你不其然站起來鼓掌,像這輯Levi’s的廣告專輯就是其一。簡單的概念,沒有過火的數碼修圖效果 (在今日非常稀有) ,攝影、圖片色調、時裝造型跟模特的演出都非常真實,那怕故事說的是U FO 的到來,在沒有畸形的過分修圖下 (只用了少許技巧做出UFO的形態),看起來還是有說服力。在今日90% 攝影師的作品看起來都相差無幾之際,這輯充滿懷舊感的照片,更特圍而出,同時含蓄地表現了Levi’s Vintage collection的特質。我要向它致敬。

There are somethings you just got to stand up and applaud. Thus the joys of life no? This Levi’s campaign is off the heezy! We are blown away. Such a simple shoot executed to perfection. A few digi tricks (no one believes they actually created a UFO for this do they?) and a narrative, BOOM! The colortone, clothing and model casting are all sublime. Everything looks money. I’m going out on a limb here, saying the vintage feel of this shoot is to tie into what is called the Levi’s ‘Vintage Clothing’ line. Apropos, salute!

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毒品/CONVERSE WEAPONS SKATE SS2013

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My favorite thing about the re-issue of the Converse Weapons is the skate edition. They the low cuts but they also the classier re-iteration. The mids just got done up on the fashion tip and some of the colorways I just feel disrespect the whole thang. To each their own. A word of caution for any inexperienced sneaker heads, skate shoes always have a thicker tongue and maybe wider for the sporting purpose they were made for. If you don’t mind then I recommend these bad boys!