最新/BURBERRY ART OF THE TRENCH, SHANGHAI

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等了又等,Burberry的「Art of the Trench」活動終於去到上海,這個活動是透過拍攝在日常生活中的人們對於Burberry經典大衣是怎樣搭配,並邀請傑出的人物進行拍攝。其實這項活動已經在多個國家地方舉行過,如倫敦、紐約等。若果給5秒大家說出對於Burberry經典大衣的形容會什麼,會說「米色」、「經典」…其實Burberry每年都會推出這經典的大衣,並加入一些新元素,如2013春夏的大衣加入了金屬色系,使經典變得新潮。這項活動透過不同人穿著Burberry的大衣,使這款經典大衣加入了人情味,變得生活化及有趣味。而這次攝影作品由攝影大師Trunk Xu所拍攝。

The Burberry, Art of the Trench project finally touches down in China. Shooting hand picked luminaries, placed in real life situations, the ‘Art of the Trench’ project has previously been shot and exhibited in London, New York etc. It also looks like the trench has been updated with current designs from recent collections, as originally it was the classic beige you think of when you think of the iconic Burberry. Playful and life-like, each person I presume has incorporated it in his/her own way. Shanghai photographs by Trunk Xu.

趨向/MEN CAN DO IT ALL

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男人不能賣化妝品嗎?韓國品牌最喜歡用白澈男明星做代言人,親身塗上護膚品甚至唇彩,用一雙誠懇明目告訴女生們,買我。 這樣的廣告奏效嗎?見到Etude cosmetics門口的“人流管制”排隊線,還有人頭湧湧的店面,就知道成效多大。品牌請來的代言大多是K-pop男明星,例如是來自組合Shinee的帥氣Minho(崔珉豪)。看著被女顧客塞得滿滿的店,誰說找男生代言為女生而設的產品不ok?

You think men have done it all? Well there are certain barriers that have yet to be crossed. You would be forgiven in harboring the belief they would never be. How about men selling cosmetics? How you like them apples? Etude cosmetics seems to think its time, and word on the streets is that the campaign has been rather successful. Granted the ‘men’ are mostly K-POP stars like handsome Minho here, from the group Shinee, but the girls are coming in droves. Who knew?