SANDS MACAU FASHION WEEK 2017


Interview by : Jose Chu

你知道SPITGAN 經常四處尋找我們身邊一切的時尚東東。我們已經留意澳門時裝好一段時間了!當知道澳門即將有屬於他們的時裝週時,我們當然不能放過!但當我們到達那冠冕堂皇的酒店時,卻發現這時裝週更像一個購物節活動。所有參與品牌和作品都是直接從店中抽取的。這對我們而言有點沉悶吧!不過那水上時裝表演的想法和表達是很吸引人的。不論如何我的腦中還是有很多疑問,很高興今次有機會興拉斯維加斯金莎集團的全球零售執行副總裁Mr. David Sylvester 有一段對話。

You know SPITGAN is always searching for interesting fashion tings around us. We have been pay a lot of attention to Macao fashion out of curiosity. When we found out they were going to have a Macao Fashion Week, we definitely had to cross the water to check it out! The Gala event really set things of with a bang with La Perla showing their SS18 collection to a group of VIP’s, and press from both Mainland China as well as HK. With Natasha Poly and Liu Wen walking the runway the star power was up! We were turnt for what was to come. The following 2 days held between the Parisien and The Venetian were a supreme letdown. This was a commercial fashion parade. All looks were sourced from participating retailers and targeted at customers. It was clever, and it’s intention to spike sales was hopefully achieved. For a fashion press though? This was nothing to write home about. Local designers were showcased with mannequins placed throughout the properties like an after thought. I will say the productions, especially the runways over the waterways looked cool. We had some questions of course and we are honored that David Sylvester, the executive vice president of global retails in Las Vegas Sands Corporation gave us the time and answers.

<< English continues after Chinese >>

SPITGAN : 你好Mr. David Sylvester。 我想知道為什麼會有金莎澳門時裝週,你對此有沒有什麼期待及有達成嗎?
David Sylvester : 金莎澳門時裝週是慶祝所有在金莎購物中心能提供的一切一切。我們希望今次的活動能讓澳門成為一個焦點,証明它值得作為一個全球領先的奢侈品零售點。我們希望我們的的零售商、合作夥伴、時尚媒體及意見領袖繼續認可澳門為一個了不起的購物天堂。更希望每個人像我們一樣享受今次活動。今次一系列的時裝表演和活動吸引了來自不同地方最挑剔的時尚愛好者,包括中國、香港及東南亞的主要時尚媒體參與其中。當中亦有幾個巡遊和活動讓消費者去參與和享受。今次活動的成功標題著金莎澳門時獎週正式開幕。

SP: 除了時裝表演以外,你們以後會考慮增設陳列室和採購部分嗎?
DS: 對的,我們希望探索一切可能性去擴展這個活動。其實所有在時裝表演上展示的衣服都可以直接購買。

SP: 那金莎澳門時裝週會再次發生嗎?如果會的話會繼續集中在購物中心的國際品牌上,還是會投放更多資源支持澳門本地的時裝品牌?
DS: 金莎澳門時裝週將成為時裝日曆上令人興奮的年度盛事!在推動本土時裝方面,不僅是未來,而是今年已經開始了!我們與澳門生產力暨科技轉移中心合作,讓8位本地設計師在我們Parisian的閉幕舞台上展出超過50套造型。並且舉辦了一場六日的本地時裝設計師展覽。5位本地時裝設計師展示了10套不同造型。我們十分感謝一切來自公眾、合作夥伴和澳門政府的支持和合作,幫助我們取得成功。

SP: 你們以後會與澳門旅遊局合作,讓金沙澳門時裝週變成澳門的地標嗎?
DS: 很高興今次的時裝週得到澳門政府的以鼎力支持。我們十分期待以後和政府的合作,共同推動澳門成為全球奢侈品的聖地。

<< English continued below >>

SPITGAN : Hello Mr. David Sylvester, may I know is there any reason for launching Sands Macao Fashion Week? What results do you expect from the event and did it meet your expectation?
David Sylvester : Sands Macao Fashion Week is a celebration of everything we have to offer at Sands Shoppes Macao. We want this event to give Macao the focus it deserves as a leading global luxury retail destination.

We want our retailers, partners and key fashion and media opinion leaders continue to endorse Macao as an amazing shopping destination and we want everyone to enjoy being part of the event as much as we do.

The series of fashion shows and events that we had this year attracted the most discerning fashion devotees. There were events for both invited media from China, Hong Kong and SE Asia key global fashion media as well as visitors and guests. We also had several parades and activities for consumers to experience and enjoy.

We are thrilled at the success of this year’s event which marks an amazing start for Sands Macao Fashion Week.

SP: Apart from fashion shows, would Sands Macao Fashion Week consider to include fashion designer showrooms and buying section in the future?
DS: Yes, we would like to explore all options as we expand this project. All the outfits showcased in our multi brand fashion shows were available for immediate purchase in our stores.

SP: Will Sands Macao Fashion Week happen again in the future? If yes, will it be the same format like this time, focuses on international fashion brands or will put more attention on local fashion brands?
DS: Sands Macao Fashion Week is set to become an exciting annual event on the fashion calendar.

In terms of promoting local fashion brands, not just in the future but we have already started this year.

We collaborated with Macau Productivity and Technology Transfer Center (CPTTM), featuring eight local designers and brands showcasing over 50 looks at the closing runway show at Shoppes at Parisian and also hosted a fashion designer exhibition featuring five local designers showcasing 10 different looks throughout the 6-day Sands Macao Fashion Week.

We are very thankful to have all the support and participations from the public, all our partners and the Macao government who helped make it such as a success.

SP: Will Sands Macao Fashion Week collaborate with Macau Tourism Board and turn it into one major event in Macao?
DS: It is a pleasure for Sands Macao Fashion Week to have the support from the Macao government this year and we look forward to the future collaboration with the government to promote Macao as a global destination for fashion and luxury.

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