毒品/CHOCOOLATE X AAPE SS15 COLLECTION

Is that a Rolex you ask? Yes hombre, that is a Rolex. This is a crossover capsule between Chocoolate X AAPE but that is the shocker. Rather sneaky the way they snuck in the Rolex watch. Its pretty sleek in all black with interchangeable wristbands. I could personally do without the Chocoolate or AAPE lettering and logo but then that would just be a Rolex naw? There’s some curious pieces in this collection of outerwear, with a water bottle and foldable cloth chair for sale. We thought the hoodie, and fisherman hat?, where nice stand alone pieces as well.

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毒品/CHOCOOLATE X MICKEY MOUSE

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米奇老鼠給你是什麼印象,聰明?調皮?最近I.T. :CHOCOOLATE 進一步與迪士尼合作,此系列令人眼前一亮,我想是米奇老鼠帽子吧!不過,不知道你有沒有發現;我們都非常喜歡這些圖案。就好像米奇老鼠早已蛀入我們的DNA中。

These guys, I.T., they pushing the pedal to the metal now with these crossovers! Here’s the latest, a collab with Mickey Mouse himself! We diggin the hat for sure and in case you haven’t noticed, we are some suckers for all over prints. Its just in our DNA!

Available at i.t. stores.

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毒品/CHOCOOLATE FW2014 AD CAMPAIGN

IT公司旗下品牌CHOCOOLATE最受瞩目的部分之一,恕我的愚见,是他们的广告宣传。利用光滑图像的从众心理而大胆地选择使用动画/插图,本季CHOCOOLATE力邀TheBruce Wayne超人成为了系列封面。为什么Bruce Wayne会接受这份邀请?虚荣?因为显然,经济不列入考虑范围。不管怎样吧!一位诚实的超级英雄在任何时候都不亚于超模的影响力。

One of the best things about I.T.’s in-house brand, Chocoolate, in our humble opinion, has always been the advertising campaigns. Bravely choosing to use animation/illustration over the herd mentality of slick images, this season Chocoolate has invited THE Bruce Wayne to be the face of the collection. Why would Bruce want to do it? Vanity? Clearly money wasn’t an issue. Anyways kudos! A bonafide superhero trumps a supermodel any day.

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