FIRST LOOK 2 : SUN=SEN FASHION PRESENTATION

SUN=SEN是一個你看過不會忘記的香港本地品牌。因為他們的形象風格很是鮮明,衣服上一些奇怪又可愛的細節總是吸引著我們的眼球。這一季的FW18他們就用上當鋪當「當嬰兒」的傳統作靈感,然後我們就大膽的用他們這個想法發展了一個「與神交易」的時裝展示。很高興我們這個瘋狂的想法得到SUN=SEN的設計師和我們的朋友KAMP Studios 的Daniel 支持,他為我們做了一個充滿幻想的場境。岩石、鏡子、玻璃、一些自然而生的物料都用在這裡,那些彎曲的鏡子照著前面一個個有慾望的模特兒們。他們都等候著那「女神」的出現改變他們的生活。最後這班模特居然為了一己私慾帶走了一個現場觀眾當祭品呢(但我不知道她為什麼那麼高興…)!一場表演8種不同個性展示著SUN=SEN的設計的無限可能。那你完全想不到的充氣口袋、潛水帽子……去實際了解一下他們天馬行空的奇怪想法吧。

Do you believe in the Chinese ritual of ‘selling’ your baby to a pawn shop to ensure it’s health? SUN=SEN’s FW18 collection found inspiration from this traditional premise, and damn did we have a time trying to interpret it in some way! By recruiting some help from our good friend Daniel Kamp of KAMP Studios we decorated the set with natural objects, rocks, mixed with manufactured objects, mirrors, and panes of glass to speak to this polarity of an idea. The presentation centered around a ‘goddess’ type figure. A figure if the other models could please would receive the gift of the life they desired! How about them apples! It all came together rather well. To the clothing itself, SUN=SEN’s collection for AW18 continued their interest in bright colors and their combinations. Interesting details included blow up plastic pouches and pockets worked into clothing. The quirkiness and strange irregularity really works for us and has drawn them due international attention. A truly original brand that works along the lines of a Bernard Wilhelm, we have great expectations for their imminent success!

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FIRST LOOK 2 : POLY U MASTERS X ESTONIA ACADEMY ECO-COLLECTION

FIRST LOOK 2 FASHION WEEK 6天活動的最後一幕是香港理工大學製衣及紡織學系(MA)同學和愛沙尼亞設計學院的合作項目作結。這是一個狀觀、令人驚訝的系列,宏偉的創意系列全部由中國木製風扇構成。我可以說這些作品的相片不足以震驚你們,等著我們的影片吧!他看起來像一些大鳥、孔雀…你想不到的是他們都很容易穿著和移動。為香港未來的創意人材歡呼吧!

The grand finale for the FIRST LOOK 2 Gala Show was reserved for the spectacular collection of the Poly U Masters Program X The Estonia Academy. The fruits of labor from an exchange program earlier in the year, this magnificent creative collection was constructed all with Chinese wooden fans. What made it more excptional were that many of the creations were functional. In a way, 2D photos don’t do these pieces justice so you will have to wait for the show video. A personal favorite was the finale finale piece that looked like some magnificent bird or peacock. It moved well and was surprisingly robust for all its bulk! More of this Hong Kong. Cheers to HK’s future. It looks like it’s in good hands!

Runway Photos : Falcon Lam / Top Banner : Rick So

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FIRST LOOK 2 : NOWHERELSE

可能你看不出來,這次FIRST LOOK 2 GALA SHOW有幾個剛起步的品牌,NOWHERELSE便是其中一個香港男裝品牌。一個緊湊而簡潔的系列,這個FW18的色調是偏暗的,其中包括運動裝飾品。這是一個易於配搭又不失風格的系列。如果你有時間應該要看看他們的內容!

Yes NOWHERELSE! Finally a true menswear brand to grace our catwalk and fashion event! NOWHERELSE is a brand in it’s nascence, but with no lack of vision or creative direction. A tight, concise collection was presented at the FIRST LOOK 2 Gala Show comprising of sportswear staples with twists to be found in the details. The palette was predominantly dark but sure acceptable for a FW18 collection. We particularly liked the vest combo and the closing look of the presentation, the nylon grey top. The pieces are ideal for mixing and matching, perfect for any modern wardrobe. A highly wearable collection of cool we think highly of! Salute!

Runway Photos : Falcon Lam / Top Banner : Rick So

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FIRST LOOK 2 : MERAKI

Meraki的袋第一次在FIRST LOOK FASHION WEEK中展示。他們獨一無二的袋是由印度藝術家親手繪制的。他們不止有晚裝木盒袋,還有背包、tote bag等等… 設計圖形豐富多彩,在纖細的模特身材中脫穎而出。 Meraki還會為其客戶提升手提包,我們很自豪能支持他們的發展。他們的服裝和小皮具即將推出,要繼續留意阿!!

Meraki’s handbags made a triumphant debut in the FIRST LOOK 2 Gala show. Their one-of-a-kind handbags, painted by Indian artists, were shown in all their creative variations from backpacks, large day purses, to evening clutches. The designs were graphic and colorful and stood out on slim figures of the models, some carrying more than one. Meraki also upcycles handbags for it’s clients and we are proud to support their initiatives. We understand clothing and small leather goods are coming soon. Watch out!

Runway Photos : Falcon Lam / Top Banner :

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FIRST LOOK 2 : BESTAFTER

這是另一個在FIRST LOOK 2 GALA SHOW 展示的新香港品牌BESTAFTER. 這品牌的中文名字是「此日期後最佳」,可能是在說你得到一件BESTAFTER之後便會有最佳的未來?哈哈我也不亂加解說了,不過BESTAFTER對香港的解讀卻十分值得我們所賞和留意,他這一季 “ss18 戊戌春夏 – mister softee 富豪雪糕” 直接扣著你和富豪雪糕之間的回憶。那吃完一定要去廁所「休息」的富豪雪糕。當由香港紙藝設計師STICKLINE製作的門打開後,8個模特按排位同一時間走出台上,可是大家的眼睛忙碌得很。看著不知情的觀眾們瘋狂的拍攝著,我們的陰謀可算是實現了。其實BESTAFTER主要設計T-shirts和首飾,不過他們將有更多的服裝推出。不得不佩服這個由一支2人組成的團隊領導起步不久已經有了強大的追隨者,我們期待在不久的將來能夠看到更多的創意及即將到來的季節作品!

We brought that gang mentality to the catwalk for new brand BESTAFTER. Cue the Revolution Will Not Be Televised by the late great Gil Scott Heron, and the social context to FIRST LOOK 2 came barreling down the runway en masse. Trust upon an unwitting audience, it worked to desired effect. BESTAFTER’s collection was a well curated presentation of their T-shirts, shorts and other found pieces that matched their ethos. A brand on the come-up. This HK brand seems to be headed towards a strong sportswear vision for both men and women. Led by a team of 2 with a clear vision forward and already a strong following, we look forward to seeing more fleshed out ideas from their collection in the near future, and coming seasons!

Runway Photos : Falcon Lam / Top Banner : Rick So

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