CRAIG GREEN SS18 AD CAMPAIGN

This ads deserve a standing ovation. Brave and creative. Glad to see people still doing it out there not sure if it will lead to the dollar bill. In theory it should be worth a fafillion dollars. A collaboration between photographer Dan Tobin Smith and set designer David Curtis-Ring. 21 gun salute!

Read More

BEST MEN’S HATS SS18 A-M

So we gonna go through the wide world of fashion and edit all into potent bite-sized chunks for ya’ll. Let’s set it off with the flyest of the fly in headgear for the SS18 season. We gonna split the brands down the middle of the alphabet cuz there’s so much heat going on. Let’s get too it!


SPITGAN fav, Astrid Andersen comes thru this season with these lace, pastel durags. It’s a unisex piece, and I thoroughly enjoy the spin on the signature Hip Hop item.


Loewe with this magical tie up head piece. I think it transports you to places of lore like the Shire and ish.


Is this just a piece of fabric on one’s head? From Kenzo’s Memento collection, I think its sculpted with far more intent than I want to give it credit for.

Read More

FIRST LOOK 2 : YEUNG CHIN FASHION PRESENTATION

我們終於能夠與我們的朋友,香港設計師YC楊展合作了!他用了一個怪異的電影作為靈感設計了這一場時裝表演。這是一個我們不太熟悉的風格,他向我們介紹了這個日本導演Shije Terayama。無論如何那天我們將PMQ反轉了:那個細小的房間中我們阻擋了所有光源,令視覺上的一切都是強烈的顏色和黑暗的互相糾纏。包括一個Shibari表演也是在這令人不安的黑暗中發生的。當中似乎有個「話事人」,所以人都要跟隨他的指示。但「話事人」後面還有一個「話事人」…當中12個模特兒有的被人騷擾著、有的裸體。房中很侷促,應該是個人人都想離開的地方但觀眾卻不停地進入了解這看來變態的表演(還有人帶小朋友…)。這就是我們最想看到的畫面,震驚著來PMQ的你,開放的去欣賞我們的創意。

Yes we were finally able to collaborate with our friend and HK designer, Yeung Chin. And what a collaboration it was! A short, bizarre movie was the inspiration behind the show. YC introduced me to a Japanese director, Shije Terayama, who’s work I was not familiar with. It was a surreal piece, at turns erotic, and just plain bugged out. Visually it was heavily color gelled, and we took those 2 pieces as starting points. Well 3, surreal, erotic, and colorful. What manifested was a performance piece the likes of which PMQ had never seen! It included wild characters, and a Shibari performance, all in a dark, yet colorful room that barely fit the performers! It was hot, crammed, and a challenge for the audience. Just the way we wanted it! Really enjoyed the fact that fashion stereotypes were challenged. Specifically body forms and traditional concepts of beauty. Also, it was a pleasant surprise to see an audience from all walks of life, nationality, and age, be open-minded and appreciative of the piece! Onwards and upwards YC!

Photos by : Ric So and Ronnie Yeoh

Read More

FIRST LOOK 2 : NOWHERELSE

可能你看不出來,這次FIRST LOOK 2 GALA SHOW有幾個剛起步的品牌,NOWHERELSE便是其中一個香港男裝品牌。一個緊湊而簡潔的系列,這個FW18的色調是偏暗的,其中包括運動裝飾品。這是一個易於配搭又不失風格的系列。如果你有時間應該要看看他們的內容!

Yes NOWHERELSE! Finally a true menswear brand to grace our catwalk and fashion event! NOWHERELSE is a brand in it’s nascence, but with no lack of vision or creative direction. A tight, concise collection was presented at the FIRST LOOK 2 Gala Show comprising of sportswear staples with twists to be found in the details. The palette was predominantly dark but sure acceptable for a FW18 collection. We particularly liked the vest combo and the closing look of the presentation, the nylon grey top. The pieces are ideal for mixing and matching, perfect for any modern wardrobe. A highly wearable collection of cool we think highly of! Salute!

Runway Photos : Falcon Lam / Top Banner : Rick So

Read More

FIRST LOOK 2 GALA SHOW : MAHKA SHOP SELECTS

上環有一間很特別、有點女性味道又有點型格的選物店叫MAHKA。除了MAHKA自已的in-house品牌外還有一個做lace dress的BOAIME和Cashew,還有一個首飾品牌La Fiancee du Facteur。BOAIME 和 Cashew都是來自越南的,很高興MAHKA把她們帶到香港來了。Mahka的男裝品牌也獨家展示了從T-Shirts到更多剪裁和縫製美學和大膽使用印花的設計。 隨著MAHKA的不斷發展,請繼續注意她們!

MAHKA the active select shop in Sheung Wan presented a stylish, feminine grouping of the various brands they carry at present. Mixing perfectly with their own namesake brand were the lace dresses of BOAIME, and Cashew, and the accessories of La Fiancee du Facteur. BOAIME and Cashew are both Vietnamese brands with extensive dress collections, and it was nice to see them present a more delicate selection on the FIRST LOOK 2 runway. Colorful and light the women’s pieces were stunning on the models and clearly flattered the figure. The menswear pieces by Mahka exclusively also showed their label growth from t-shirts to a more cut and sew aesthetic and bold use of print. Pay attention as MAHKA continues to grow!

Runway Photos : Falcon Lam / Top Banner : Rick So

Read More